Exploiting Conservative Cognitive Bias

Conservative ideology, as Perlstein persuasively argues, is particularly vulnerable to grifters because of its faith in the goodness of business and its concomitant hostility toward regulation—which makes it easy for true believers to buy into the notion that some modern Edison has a miraculous new invention that the Washington elite is conniving to suppress. In Perlstein’s words, “The strategic alliance of snake-oil vendors and conservative true believers points up evidence of another ...

 Donald Trump's Candidacy is the Natural Outcome of Cognit...

Let’s be clear: Trump is no fluke. Nor is he hijacking the Republican Party or the conservative movement, if there is such a thing. He is, rather, the party’s creation, its Frankenstein monster, brought to life by the party, fed by the party and now made strong enough to destroy its maker. Was it not the party’s wild obstructionism — the repeated threats to shut down the government over policy and legislative disagreements; the persistent call for nullification of Supreme Court decisi...

 Fox News and the Dangers of Confirmation Bias

So why not just say, “I may have mischaracterized things a few times” and move on? To understand why that’s impossible, you have to understand O’Reilly’s persona and the function he serves for his viewers. The central theme of The O’Reilly Factor is that the true America, represented by the elderly whites who make up his audience (the median age of his viewers is 72) is in an unending war with the forces of liberalism, secularism, and any number of other isms. Bill O’Reilly is a...